‘The peoples yogi’: how Adriene Mishler became a YouTube phenomenon

With 4 million customers and numerous thousands more enjoying complimentary weekly videos, Yoga with Adriene is a social networks experience. What makes her fans so committed? T here are more than 2,400 individuals in the primary hall of Alexandra Palace in north London, breathing in unison. “Take the inmost breath...
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How Flat Tummy Co gamed Instagram to sell women the unattainable ideal

Appetite suppressant lollipops and detox teas have been promoted by the business hand-selected celebs and Instagram designs “G ot Cravings?” asked the signboard from its perch above a Times Square pizzeria. “Girl, Tell Them To #SUCKIT”. The image was jailing: a quite girl drawing an “hunger suppressant” lollipop sprinkled throughout...
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